Tuesday, 26 January 2010

Winter Olympics on the BBC (Studio AKA).

Something of a black and white theme forming this month, purely coincidentally! This is a great spot from Studio AKA for the Beeb's upcoming coverage of the 2010 Vancouver Winter Olympics. It pits a lone Inuit agains the perils of the Canadian wilderness with only his skills in the events of the games to save his skin!

Great to see animation being embraced once again as a medium to promote TV coverage of sporting events, following on from the 2008 Olympics Monkey promo....

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